Led by EXPERIENCE DESIGNER
& ONTOLOGICAL COACH
we collaborated on
Johannes is an experience designer and ontological coach with a very sensitive and human approach to work. We wanted his website to feel creative and professional.
the design concept
TO EXPERIENCE DESIGN
While designing Johannes' website, we discovered we didn't want to create a typical coaching site, as Johannes and his services are truly unique. Since most of his offerings have an abstract value, we aimed to portray them by taking inspiration from performance art pieces. We created videos and photos for each offering, where Johannes is seen engaging in simple, body-involved actions.
johanneslukas.com
All the photo and video pieces were created in a long-distance collaboration with Brazilian artist Matheus Martins. We chose morning light to bring a sense of calm and possibility. We opted for a low-fi appearance to present Johannes as approachable and open.
For the web design, we used large typography and bold background colors, and we chose to open each section with an impactful question.
For the web design, we used large typography and bold background colors, and we chose to open each section with an impactful question.