we collaborated on
amalia ares giusti & emilia erruspe
Inspired by the brand's core belief that design needs to play a significant role in the industry's transition to sustainability, we also aimed to convey the ideas of versatility and standardization, modular solutions, and an empathetic, human attitude towards each particular case.
We incorporated analog photography to place this issue in the everyday user’s scene: the city. We decided to create a very urban brand, distinct from the typical green aesthetics often associated with sustainable projects.
It’s an informative mark on every pack, but it also serves as a call to action. It speaks directly to the end users, inviting them to get involved in the solution.