COMPOSTAME
a compostable packaging brand











































Led by INDUSTRIAL DESIGNERS
Amalia Ares Giusti & Emilia Erruspe





we collaborated on
Creative Direction
Brand Identity
Product Design  
Art Direction
Illustration
Photography
Storytelling



COMPOSTAME means "COMPOST ME." It started as a graduation thesis project and became the first company in Argentina to offer compostable packaging for multiple industries like food, cosmetics, and clothing.











the design challenge

TO BUILD A BRAND
ABLE TO INTERACT WITH MANY OTHER BRANDS





As a packaging supplier for many different brands, we embraced the no-brand concept: we chose a minimalist direction with black, sans-serif typography, straight lines, grids, and a direct yet friendly brand voice.
We ensured that any brand, regardless of its own identity, could coexist with the COMPOSTAME call to action printed on every pack.
Inspired by the brand's core belief that design needs to play a significant role in the industry's transition to sustainability, we also aimed to convey the ideas of versatility and standardization, modular solutions, and an empathetic, human attitude towards each particular case.
We incorporated analog photography to place this issue in the everyday user’s scene: the city. We decided to create a very urban brand, distinct from the typical green aesthetics often associated with sustainable projects. 





video tutorials for clients
Analog street photography.
e-commerce packaging.
Product photography. PH Matías Quintana
One of our goals: make compost look beautiful.
Photography campaign for social media.
We used iconic monotone illustrations to give the brand a spark of life and optimism.
Product redesign process.
Stories for Instagram.
Animated gifs.
Web design process.




ME HAGO TIERRA EN 180 DÍAS COMPOSTAME®
“I’ll turn into soil in 180 days, Compost Me” is the brand’s main line. 
It’s an informative mark on every pack, but it also serves as a call to action. It speaks directly to the end users, inviting them to get involved in the solution.






Brands using COMPOSTAME
 

As the brand launched in 2020, many companies incorporated their compostable packaging options, customizing them in multiple and surprising ways, using inkjet printing, stickers, and stamps.



based in Buenos Aires
working worldwide