tamiz.estudio




Led by FASHION DESIGNER
& COLLAGE ARTIST Mia Soifer



we collaborated on
Brand Identity
Product Design  
Storytelling
Product Design
Art Direction
Illustration


After many years of running her own clothing brand, Mia decided to expand her practice to a more experimental approach. The studio format was much more open and suitable for this type of work than the traditional fashion brand. For this narrative shift, we created an entirely new identity.






the design challenge
A BIG TURN FROM FASHION BRAND TO EXPERIMENTAL DESIGN STUDIO





Mia is a multifaceted designer and artist working in various fields related to clothing, textiles, collage, and sculpture. Her studio serves as a platform to create all sorts of projects, from sustainable capsules and dead-stock curatorial projects to custom designs for performance arts and advertising, and more. She is so prolific that we often joke about the overwhelming amount of images flooding our WhatsApp chat. A significant part of our time together is spent reviewing, understanding, and editing this vast visual archive to select the right images to tell the stories of her projects.

Given the many sub-projects, we are constantly creating new logos to give identity and strength to each one.
For the general identity, we created a handwritten logo in Mia's own writing to emphasize the author-driven spirit of the project. We crafted it with oil pastels to convey a raw and lively sensation.

As graphic assets, we consistently use collage, scanned clothing, altered photography, and pixelated illustrations. To balance these elements, we use classic typography—always Helvetica and Times New Roman—and white backgrounds to immerse this experimental imagery in a delicate, detail-oriented atmosphere.

For the studio website, we revisited all of Mia's previous brand projects, narrating each collection's story from an experimental and conceptual perspective.

www.miasoifer.com



Web design and content editing.
Studio pics made in collab with PH Matías Quintana.
Social media pieces to announce the new studio.
Scanned clothing everywhere!












 For this capsule, Mia had access to an extensive archive of old dead-stock within a traditional fashion brand's warehouse. With this project, she and her community explored questions about the lifespan of garments, the tyranny of trends, and the overproduction and discard culture in the fashion industry. She carefully selected old items and brought them into contemporary life through modern styling.

For the logo, imagery, and storytelling, we incorporated UI elements and chose a fluorescent lime green as the main color to contrast the nostalgic feel of these vintage garments. To communicate the idea of collaboration across timelines, we decided to retain the original tags but intervened with silk-screen printing and embroidery featuring the capsule logo.



Tags intervention silkscreen
Concept: nothing is more sustainable than what’s already been made.
Tags intervention embroidery.
Social media content.
New-old items archive. 
Digital collage with UI elements.








After two seasons of new-old garment capsules, the next step was designing an entirely new collection from deadstock fabrics. For this, we created extensive digital collages, documented the entire process, and deepened the studio's sustainability message.



Social media pieces to tell the design process.
A zine to invite the community to take good care of their clothes. 





YA FUE LA MODA QUE PASA DE MODA



With the same deadstock fabrics, we designed sustainable packaging, including an invitation to let go of one item in your wardrobe each time you purchase a new one. This was intended to encourage more conscious consumption habits and to recirculate unused clothes for revival.






based in Buenos Aires
working worldwide