Led by GRAPHIC DESIGNER
& PHOTOGRAPHER
we collaborated on
For the 10th anniversary of SANTA, an alternative - yet well established- photography school based in Buenos Aires, we sought to revive the youthful spirit that initially launched the project.
the design challenge
We created a new identity with a contemporary design vibe. In doing so, we made sure it also reflected the school's seriousness and structure, and we carefully ensured that this change did not alienate our existing audience.
As the school offers many courses and workshops starting throughout the year, we needed to create a graphic system that could be easily replicated with simple variations for the ever-changing program. While keeping the layout structure consistent, the color pairings and photos can change freely from post to post and story to story.
For the logo refresh, we found a very simple solution: the original logo was an asymmetrical diamond shape with the name inside. Since the audience was already familiar with the shape, we maintained the concept by replacing the original shape with a diamond glyph.