tamiz.estudio





Led by FASHION DESIGNER
& COLLAGE ARTIST Mia Soifer



we collaborated on
Capsule Identity
Storytelling
Social Media
Art Direction
Fanzine Design
Tags Design


For Earth Day, two brands joined forces to create an upcycling capsule, turning dead stock jackets into bags and sculpture installations. We developed the capsule's identity to tell the story behind each new piece.







the design challenge
TO TELL A STORY OF TRANSFORMATION  




For this project, we imagined that the original jackets came to life and became wild sea creatures. The brand Furzai commissioned Mia Soifer for the upcycling capsule and sculptures, and we wanted to highlight the design process and transformation. 

To achieve this, we created a fanzine as part of the hang tag, featuring images from the process, design principles in upcycling, and the specific ways each part of the jackets was transformed into a bag.




“This bag was a jacket”: social media animated gifs.
Zines as hang tags.
The story behind the capsule.
Deconstructing to create something new.
Sculpture installations in stores.
Zine design process.
What else could this be? social media piece.
Opened zine.








esto,,,,,,,,,,,,,,,,,,,,,,,,,,, qué más podría ser?

The poster inside the fanzine posed the central question of the project: “What else could this be?” 
It serves as an invitation to view existing materials in the world as opportunities to create something new, promoting not only creativity and imagination but also environmental consciousness.




based in Buenos Aires
working worldwide