Led by GRAPHIC DESIGNER
& SONGWRITER Rocío Gal




we collaborated on
Direction
Art Direction
Edition
Color Correction
Titles Design



In 2021, after a year of long quarantine periods and curfew nights, Rocío Gal launched her first music album, with "ARRIBA" as the main song. We co-scripted, directed, and edited the music video.












the design concept

DANCING AT THE END OF THE WORLD



“Get up, wake up, darlin’, the end of the world is just beginning.” Something like that says the opening line. This is definitely a wake-up call song: an invitation to act, to move, to explore, and express who we are. To do it now, as long as we can.

With the sense of urgency and longing for physical connection that the pandemic left in our bodies, we chose to portray this through a large dance piece created by the choreographer Sol Figueroa. The characters go through a transformational and awakening journey, from literally being asleep, to slow movement, 1:1 connection, synchronized movement, and absolute improvisation and celebration.

In the final take, Rocío sits quietly on a school bench and slowly takes a sip of coffee: even if the feeling of urgency is real, let’s do it softly, one step at a time.






For the location, we discovered an abandoned school, completely ruined by time (in a very beautiful way). This helped us create this “end of the world” feeling.
Obsessing over color correction.
We created a variety of object-centered inserts, where we imagined musical instruments made from everyday objects: bricks, buckets, ping pong balls, a matchbox, sand, craft paper, and flowers. We wanted to emphasize the idea of: do it no matter how, use whatever you have at hand, make it your own, bring it to life.
For the costume design, we chose super comfy and oversized clothes to bring a raw sensation of the bodies and free movement.
The single cover. PH: Flor Fernández.  
Our production dynamic duo: Fernanda Neder and Flor Fernández. 
Our PD Mariano Felchle doing some handmade siren light effects to match sounds in the song.
Looooong hours editing, designing, debating, everything 100% collab.
Merlina Addams vibes! 





based in Buenos Aires
working worldwide